BUSINESS MANAGEMENT
Introduction
Overcoming the resistance of establishing a novel concept requires a significant amount of
risk and work when starting and running a new company. In starting and expanding a new business,
the entrepreneur bears the risks and benefits associated with the venture’s growth and survival.
Entrepreneurs who expand internationally or who are globally oriented by birth are particularly
vulnerable to this risk.
Over two million new enterprises being launched annually (despite a 70% failure rate),
there is an increasing amount of research being done on the subject, and there are many courses
and seminars available. Entrepreneurship is of great interest to consumers, businesspeople, and
government officials worldwide, as evidenced by the extensive media coverage and focus on the
subject, as well as the realization that it is an important aspect of the economics of developed,
developing, and even controlled economies.
Course Description
The course covers all the components of business management and the entrepreneurial
process that go into starting a new firm, as well as the creative and innovative aspects of it. It will
cover the specifics of the entrepreneurial process, business leadership abilities, and the nature and
function of entrepreneurship as a means of launching new businesses, influencing economic
growth, and evaluating outside funding sources.
At the end of the 36-hours course, the students are expected to:
1. Provide understanding of entrepreneurship and business management, that is, initiating an
innovative new business nature, developing, and managing it into a self-sustaining and
profitable business enterprise.
2. Provide understanding of the process whereby a person decade to become an entrepreneur
and business leaders, screens opportunities, selects an appropriate product/market target,
obtains the necessary resources, and launches a new enterprise of their own; and
3. Provide the practical knowledge for the preparation of drafts of business plans for the
development of new products, processes, and services and for the financing of new
enterprises.
Module 1. INTRODUCTION TO BUSINESS MANAGEMENT
DAY 1. Overview of Business Management
• Fundamentals
• Importance
• Four Types
• Features
DAY 2. Leadership Principles and Styles
• Leadership Principles Definitions
• Critical Leadership Principles
• Rules of Leadership
• Leadership Qualities
• Leadership Theory and Style
DAY 3. Business Strategy
• What is Business Strategy?
• Importance of Devising a Business Strategy
• Business Strategy - Business Plan - Business Model: The Difference
• Different Levels of Business Strategy
• Key Aspects of a Business Strategy
DAY 4. Business Organizational Structure
• What is an organizational structure?
• The importance of organizational structures
• Types of organizational structures
• Choosing the best organizational structure for your company
Module 2. THE CHALLENGE OF ENTREPRENEURSHIP
DAY 5. Introductions to Entrepreneurship
• Meaning of Entrepreneur
• Types of Entrepreneurships
• Characteristics of Entrepreneurships
• The Entrepreneurial Process
• Importance of Entrepreneurships
Business Management Dr. Ramil David Solis, DBA
DAY 6. Inside the Entrepreneurial Mind
• Meaning of Entrepreneurial Mindset
• Difference of Creativity, Innovation and Entrepreneurship
• Key Success Factor of Entrepreneurial
• Steps and Techniques in Creative Process
DAY 7. Recognizing Opportunities and Generating Ideas
• Meaning of Opportunity
• Ways to Identify Opportunity
• Personal Characteristics of the Entrepreneur
• Techniques for Generating Ideas
DAY 8. The Importance of Intellectual Property (IP)
• Meaning and Importance of IP
• Legal Protection of IP
• Four Key Forms of IP
o Patents
o Trademarks
o Copyrights
o Trade Secrets
Module 3. BUILDING THE BUSINESS PLAN
DAY 9. OVERVIEW OF BUSINESS PLAN
• Designing a Competitive Business Model
• Building a Solid Strategic Plan
• Conducting a Feasibility Analysis
• Crafting a Winning Business Plan
• Franchising and the Entrepreneur
• Buying an Existing Business
DAY 10. MARKETING AND TECHNICAL PLAN
• Building a Powerful Marketing Plan
• Unique Marketing Issues
• Industry and Competitor Analysis
• The Production and Technical Plan
DAY 11. MANAGEMENT AND FINANCIAL PLAN
• The Organization and Management Plan
• Preparing the Proper Ethical and Legal Foundation
• Choosing the Right Location and Layout
• Creating a Successful Financial Plan
• Pricing Strategies
• Sourcing of Financing: Debt and Equity
DAY 12. Business Plan Presentation of your own venture with Oral Defense
